Sportingbet are relatively new on the scene having been established in 1998 but they've quickly become established in South Africa and most horse racing punters will have placed a bet with them at one time or another.
Durban July punters will not be disappointed with their product either and we frequently pay them a visit, especially when they are top price on a selection, which tends to happen more times than you think.
Sportingbet have quickly grown into one of the world’s biggest online bookmakers, having been founded in 1998 and launching the sportsbook website in October of that year. They have been listed as a plc on the Alternative Investment Market (AiM) of the London Stock Exchange since 2001. The company have acquired several smaller betting companies along the way, the most notable being SportingOdds.com in June 2002, which was integrated into the Sportingbet brand years later.
We'll be honest here and say the site is not as dynamic-looking as some of their competitors. That said, it works well enough and we've never had any trouble getting a bet on. The next five races to go off (UK only) can be quickly accessed by a link under 'Quick Links', which is located at the top of the homepage (top-left), while the A-Z menu (left-hand margin) has 'Horse Racing' just under 'Football near the top. Scroll down the homepage a bit further and you will find a further link under 'Today's Racing', so it's clear that racing is a key product for them.
Once in the horse racing section, there's a huge graphic reminding you of the 'Rewards' scheme and the day's races are nicely laid out underneath. Scroll further down and you will find their latest ante post prices (a few more of these would be nice), international racecards and the virtual stuff - the less said about that the better! From here, it's easy to transfer your selection (s) to the betslip and voila - you've backed a winner, hopefully! Oh, we nearly forgot to mention their search function - very handy if you don't know the race time.
Sportingbet are predictably 24/7 when it comes to customer service and they run a tight ship as far as resolving customer queries are concerned. There is live chat available in addition to phone and email support, with staff quick to respond to you contacting them on any of these fronts.
Live Streaming Details
- Rewards scheme whereby you earn points every time you place a bet, which are then converted into free bets.
- Sportingbet covers ALL South African Horse Racing whether it is from Greyville, Turffontein, Kenilworth, the Vaal, Durbanville, Scottsville, Clairwood, Flamingo Park or Arlington. Get your bets in!
No live streaming available currently.